STRATEGIC

EXECUTION

Utilising the Making Strategies Work process model*, together we create and execute a successful business optimisation strategy.

*Source: MacLennan, A. F. & Roberts, A. (2016) Making Strategies Work, Edinburgh Business School, Heriot-Watt University. Used with permission.

​

The Making Strategies Work Process model

​

​

The role of each element of the process can be summarised as follows

Mission:

• The highest-level objective(s) to be achieved

​

Environmental analysis:

• Systematic identification of barriers to achieving the mission or enablers that assist in its achievement, now or in the future

Strategy:

• How to harness the enablers and overcome the barriers to achieve the mission

​

Critical Success Factors (CSFs):

• The limited number of things that must go well for the strategy to work

​

Critical Activities (CAs):

• The activities that must be carried out well to achieve the Critical Success Factors

​

Organisational design, processes and systems:

• Grouping of activities into an organisational structure, and organisation of internal processes and systems to support the effective and efficient execution of the business activities